BAEL is an artist based in the North East of England. I have worked with them for a number of years on various of projects, most notably 'SHE', their first art book and new website.
- Print Design
- Website Design
- Website Development
- Adobe InDesign
- Kirby CMS
The 'SHE' art book encompasses work from the artist's series of the same name. I had free-reign to represent the work in a suitable way. Despite the visceral nature of the work, I found extracting individual colours from each piece resulted in softer pastel tones that worked harmoniously with the work but provided an aesthetic contrast. Using these colours as borders for the work enhanced each piece and broke the monotony of white pages. The book is available from the artist's online shop: 'SHE' - Art Book
Taking direction from the book, the website was designed to present BAEL's work in the same way while also expanding the concept to older works. Text fade transitions are randomised to compliment the eerie yet beautiful artwork. BAEL.co.uk